Service
Performance marketing
The short answer
House of SKALE runs creative and paid acquisition as one system for brands spending at scale. Strategy decides what to test, AI-assisted production makes it at volume, media buying puts budget behind the winners, and the results feed the next brief. You get one plan, one report and one team accountable for the outcome.
Updated October 20, 2026
Who is it for?
Brands spending $200K–$1M a day on paid media, with established demand, healthy margins and ad-account data to learn from. Below that, Performance creative or Media buying on their own may fit better.
How does the operating model work?
One loop with four steps: strategy, production, buying and readout. Each step hands the next one something concrete: a brief, a batch of ads, a decision log, a list of what won. The loop runs continuously, so you don't start from zero every time a creative fatigues.
Who owns what?
- Strategy and test plan: House of SKALE leads; you approve.
- Ad production: House of SKALE produces, and our media buyers review every asset; you approve the brand.
- Media buying: House of SKALE runs it; you set goals and budget.
- Landing pages and CRO: House of SKALE runs them; you approve.
- Analytics and reporting: House of SKALE runs and reports; you own the ad accounts, pixels and data.
One team does the work end to end. You approve what runs and keep ownership of every account.
How do you measure results?
We report three levels and keep them apart: platform-reported ROAS, your blended acquisition cost, and contribution after costs. Platform numbers move fastest but over-credit ads. Blended cost is closer to the truth. Where attribution can't separate creative from channel, we say so, and we use holdout tests when the engagement supports them.
Questions
- How is this different from hiring an agency for each piece?
- One team owns the loop, so creative and buying never argue about whose fault a bad week was.
- What do you need from us to start?
- Ad-account access, your acquisition goals, brand guidelines and an approval contact.
- How is it priced?
- As a percentage of ad spend, and the rate steps down as daily spend grows. We quote after reviewing your account.
- How fast can we start?
- As soon as account access and tracking checks pass. We don't promise outcomes before seeing the account.